"Oh that's okay, I have received

too much breastfeeding support

already," said no mother ever.

Breastfeeding Support for Indian Mothers (BSIM) is a peer to peer support group for breastfeeding parents, their partners and family members.

The Facebook Support group which has more than 90,000 members is where members, peer counsellors (PCs), moderators and admins help breastfeeding parents with breastfeeding queries 24X7 for no monetary benefit. These members are at various stages of their breastfeeding journey, ranging from pregnant to those with older children following natural term nursing. Even though the group is primarily targeted towards Indians, we do have members who are from various countries and cities across the world.